The swag is for you. The writer who conquers the blank page. Who stays up late chasing the perfect word count.

Who dreams it, writes it, and gets it TOLD.

Told Press is for authors who believe in the magic they create with every word.

Whether you're seeking that spark of daily inspiration to awaken your creative spirit, a gentle reminder of the brilliance that lives within your words, or an empowering backdrop that whispers "keep going" during those crucial writing moments, we're here to fuel your literary fire.

She imagined. She drafted. She published. She imagined. She drafted. She published. She imagined. She drafted. She published. She imagined. She drafted. She published. She imagined. She drafted. She published. She imagined. She drafted. She published. She imagined. She drafted. She published. She imagined. She drafted. She published. She imagined. She drafted. She published. She imagined. She drafted. She published. She imagined. She drafted. She published. She imagined. She drafted. She published.

Hi, I'm Rachel Karl and...

I didn’t always know I’d be a book coach.
But I always knew stories mattered.
For over a decade, I worked behind the scenes in the publishing world—helping authors write their stories, shape their messages, and hit bestseller lists. I ran a marketing agency, worked with thought leaders, and checked all the “success” boxes.
But deep down, something was missing.
I saw brilliant people with powerful stories get stuck in the same cycle:
Too many ideas. Not enough clarity. Paralyzed by perfection.
And I thought—what if someone just guided them through it, step by step?
So I pivoted.
Now I run an online education and coaching company where I help aspiring authors finish the books they’ve been trying to write for years.
I don’t just teach strategy. I walk with you through the messy middle—through the doubt, the writer’s block, and the “who-am-I-to-write-this” moments.
If you are ready to dive in and embrace the writing life that fuels your creativity and feeds your soul... **and you are looking for custom unique merch that celebrates your craft, you are in the right place!
Shop now

What I believe

Your story matters—even if it’s messy, unfinished, or feels too small.

Writing a book is hard. Doing it alone? Almost impossible.

You don’t need more information. You need transformation—and support.

Learn more here